Sweet Rib Rub

Sweet Rib Rub is made for the part of BBQ people remember: the browned edges, the glossy finish and the first hit of warm, smoky sweetness. Demerara sugar helps create a rich crust as ribs, chicken, burgers or salmon cook, while paprika, garlic, onion and red bell pepper bring color and depth without adding heat.

This is a low-sodium rub with full BBQ character, so the food tastes seasoned, not salty. Use it before smoking or grilling, mix it into butter for roasted sweet potatoes or sprinkle it over turkey burgers for a sweeter take on classic cookout flavor.