{"title":"Groove Life","description":"\u003cdiv id=\"shopify-section-template--14371732258883__0220d98a-de31-42ce-8903-02c5a216fa1e\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"block block-text\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ch3\u003eBorn in Alaska. Built in Tennessee.\u003c\/h3\u003e\n\u003cdiv class=\"text-cta-container\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cbr\u003eGroove Life was born in the Alaskan wilderness. Husband, father, and Adventure Guide Peter Goodwin realized his lifestyle demanded gear that could keep up. After selling The General Lodge, a wilderness retreat that he had built with his own hands, and fueled by the desire to design premium, innovative products that were backed by unbelievable customer service, Groove Life was born.\u003cbr\u003e\u003cbr\u003eWorking in a freezing garage in Port Alsworth, AK, Peter worked relentlessly for six months trying to perfect the original Groove Ring. Having no idea what success this would eventually bring, his only focus was to somehow provide for his growing family.\u003cbr\u003e\u003cbr\u003eA move to Tennessee and a few years later, Groove Life now employs over 200 people and produces adventure-inspired outdoor lifestyle product lines - including\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.groovelife.com\/collections\/wallets-for-men\"\u003emens wallets\u003c\/a\u003e,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.groovelife.com\/collections\/wallets\"\u003eminimalist wallets\u003c\/a\u003e,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.groovelife.com\/collections\/silicone-rings\"\u003esilicone rings\u003c\/a\u003e,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.groovelife.com\/collections\/womens-silicone-rings\"\u003esilicone rings for women\u003c\/a\u003e,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.groovelife.com\/collections\/best-selling-mens-belts\"\u003emens belts\u003c\/a\u003e, and\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.groovelife.com\/collections\/apple-watch-bands-for-women\"\u003eapple watch bands for women\u003c\/a\u003e.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--14371732258883__ea514a4a-72b6-4bfe-8b7d-5263ae4fe3f4\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"block block-text\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ch3\u003eCore Values\u003c\/h3\u003e\n\u003cdiv class=\"text-cta-container\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cbr\u003eGroove exists to serve people, inspire adventure, and reflect God.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--14371732258883__ce6a6451-1a81-4d7a-950e-0d308adc78a2\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"block block-text\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ch3\u003eGritty Excellence\u003c\/h3\u003e\n\u003cdiv class=\"text-cta-container\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cbr\u003eThe constant pursuit of excellence, not perfection, with a 'get it done - roll up your sleeves - get out the dremel tool - we eat problems for breakfast - we will succeed' type attitude.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--14371732258883__341af6ac-f455-4a93-97e1-c1edd2c981cc\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"block block-text\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ch3\u003ePeople Loving\u003c\/h3\u003e\n\u003cdiv class=\"text-cta-container\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cbr\u003eFaith is the foundation to love and love is the reason we exist. Love God and love people.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--14371732258883__0fd7db98-0fd6-4504-a176-c4eeaf8759e3\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"block block-text\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ch3\u003eAdventure Ready\u003c\/h3\u003e\n\u003cdiv class=\"text-cta-container\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cbr\u003eAdventure fills the need for uncertainty and danger in a certain and safe world.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--14371732258883__8bba8aa1-17d3-4c60-b750-55ddb30ae6d8\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"block block-text\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ch3\u003eGreat Times\u003c\/h3\u003e\n\u003cdiv class=\"text-cta-container\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cbr\u003eSo many people dread going to work. We want it to be a great time as we are creating the future as we were designed to do!\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--14371732258883__33ef8739-bb08-422e-8b94-aea9a2b1fd28\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"block block-text\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ch3\u003eWhat We Believe\u003c\/h3\u003e\n\u003cdiv class=\"text-cta-container\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cbr\u003e\u003cb\u003eWe believe\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003ein building a culture that throws rocks at the status quo and at corporate-minded, impersonal relationships with our customers and with each other.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWe believe\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003ewe can connect with every one of our customers to help them on their journey to greatness.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWe believe\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003elife is more than money and comfort. Therefore we don't believe in \"cashing out\" or \"retiring by the lake.\" Those thoughts are the enemy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWe believe\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003ethat if we put our customers first no matter what, they will in turn help make us successful in our mission.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWe believe\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003emoney is simply a tool to accomplish our mission to serve people, inspire adventure, and reflect God.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWe believe\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eeveryone is created by God for greatness, and we want to play a small part in our customers' journey to it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWe believe\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003ewe all have a legacy of adventure to live and leave behind.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"shopify-section-template--14371732258883__154355cd-2b1f-44a3-8af3-f830219d32b7\" class=\"shopify-section\"\u003e\n\u003cdiv class=\"block block-text\"\u003e\n\u003cdiv class=\"page-width\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003ch3\u003eWho We Are\u003c\/h3\u003e\n\u003cdiv class=\"text-cta-container\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cbr\u003eWe are a fun loving, and anti-corporate, adventurous group of misfits who love pushing the limits and questioning the status quo. Our culture is one of freedom, hard work, and fun.\u003cbr\u003e\u003cbr\u003eWe're somewhat quirky and a little rough around the edges, but we're eager to serve. We're all pretty different, but share a common goal and vision.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"groove-life-groove-wallet®","title":"Groove Life  Classic Groove Wallet® - Midnight Black","description":"\u003cp\u003eThe wallet that carries what you actually use. The Groove Wallet ditches the bulk and keeps the essentials - wrapped in a tough, premium build that protects your cards without feeling fragile. Fast access. Slim profile. Zero nonsense.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSlim profile that disappears in your pocket\u003c\/li\u003e\n\u003cli\u003eDurable aluminum body protects against drops and daily abuse\u003c\/li\u003e\n\u003cli\u003eOne-swipe thumb access to your cards\u003c\/li\u003e\n\u003cli\u003ePremium feel without the bulk of traditional wallets\u003c\/li\u003e\n\u003cli\u003e94-year No BS Groove Guarantee\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"sc-fXUpvm gReVoi\"\u003eFRICTION FIT\u003c\/div\u003e\n\u003cp class=\"sc-cROsgo gELMbZ\"\u003eSilicone bumpers keep your cards from sliding back down once arrayed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"sc-fXUpvm gReVoi\"\u003eSECURE HOLD\u003c\/div\u003e\n\u003cp class=\"sc-cROsgo gELMbZ\"\u003eMechanical card arm keeps the cards secure until you need them.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"sc-fXUpvm gReVoi\"\u003eTHE PERFECT ARRAY\u003c\/div\u003e\n\u003cp class=\"sc-cROsgo gELMbZ\"\u003eFind the card you need. Immediately. Perfectly fans out up to 6 cards. Grab the one you need and easily slide it back in.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"sc-fXUpvm gReVoi\"\u003eAEROSPACE GRADE\u003c\/div\u003e\n\u003cp class=\"sc-cROsgo gELMbZ\"\u003eA 6063 aluminm alloy body and mechanism. Premium anodised finishes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"sc-fXUpvm gReVoi\"\u003eTOUGH AS...\u003c\/div\u003e\n\u003cp class=\"sc-cROsgo gELMbZ\"\u003ePremium materials precision machined metal mechanism cycle tested to 30000+\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Groove Life","offers":[{"title":"Default Title","offer_id":51542332473568,"sku":null,"price":74.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/4562\/7104\/files\/Wallet_3_BLK_Wallet_Money_Clip_View_2_Cash_1_1.webp?v=1776277730"}],"url":"https:\/\/www.dividedwefallapparel.com\/collections\/groove-life.oembed","provider":"Divided We Fall","version":"1.0","type":"link"}